Arizona PBS “Trail Mix’d” season 2 branding
Building from Season 1’s branding of Trail Mix’d, the second season required an extended brand identity to support it’s growth in viewership and interest in the popular hiking show. With the addition of an extended color palette, lower thirds, detailed trail maps, and printed promotional material, season 2 of Trail Mix’d successfully launched October 3, 2024 with 13 episodes on Arizona PBS channel 8.1 and across ArizonaPBS.org as well as PBS Passport digital streaming platform.
Role: Illustration, Marketing Design, Visual Identity, Motion Design
season 2 Episode 3
Airing October 17, 2024, Season 2 Episode 3 of Trail Mix’d explores hiking trails through the lens of health and wellness. Animated maps and information for trail visitors are featured in all 13 episodes of Season 2, featuring over 30 trails and custom iconography.
These 11×16 printed maps featuring all
trail locations from both seasons 1 and 2 and served as swag gifts for all attendees at the Season 2 premiere event held at the Arizona Botanical Garden.
Arizona PBS Fall 2024 issue
The Arizona PBS quarterly magazine provides station updates to supporters state wide.
This issue featured a full spread highlighting season 2 along with the new host and a full map
of upcoming trails viewers can look forward to learning more about in the coming season.
