Building from Season 1’s branding of Trail Mix’d, the second season required an extended brand identity to support it’s growth in viewership and interest in the popular hiking show. With the addition of an extended color palette, lower thirds, detailed trail maps, and printed promotional material, Season 2 of Trail Mix’d successfully launched October 3, 2024 with 13 episodes on Arizona PBS channel 8.1 and across ArizonaPBS.org as well as PBS Passport digital streaming platform.

Role: Illustration, Marketing Design, Visual Identity, Motion Design